Zane Van Winkle, Sales & Marketing and Debi Bartucci, Pesident
Most F&B companies today are adopting a wholesale food distribution model to gain enhanced control over their suppliers and streamline the delivery process. However, the growing prominence of centralized purchasing over decentralized procurement hinders numerous regional brand distributors from getting their products to the larger market. Combine this with the emerging supply chain disruptions, and smaller brands find themselves stuck between a rock and a hard place.
Debi Bartucci, Pesident
Statewide Products helps F&B businesses across New Mexico and El Paso, Texas, bypass these drawbacks with its dedicated food distribution services. Over 50 years and three generations of sales experience position it as one of the largest importers of locally-made items and national brands such as Snyders, Cape Cod, Kettle, Tim’s, On The Border, Lance, Archway – mainly snack and salty snack, which complement the local products and perfectly illustrates its adaptability in handling various client and endconsumer demands. Its extensive knowledge of the local market gives it a competitive edge and enables it to exceed varying client- and endconsumer-specific needs.
Statewide Products has over 60 brands and 365 local products featured on large in-store displays that significantly enhance a grocery store's sales, brand status, ability to communicate with manufacturers, and consumer awareness. Its clientele includes distribution to large and small grocery accounts, independent retailers, natural food stores, specialty stores, mass merchandisers, military commissaries, and more. Essentially, it follows a three-way partnership, acting as a link between a store, manufacturer, and end consumer to meet and surpass their retail-specific objectives.
Unlike DSD vendors that only drop products off at a grocery store, our team goes beyond conventional transportation and provides merchandising to nurture longstanding client relationships and ensure they're represented in the best possible way
Statewide Products has adopted a strategic approach to promoting local products since the 1980s. It unifies numerous local and numerous national brands into a single space where they can effectively promote their offerings, and consumers can readily engage with competitive local products before buying the items that best suit their needs. This consolidation approach minimizes sales cannibalization, allowing all local brands to grow together. Simultaneously, it offers dedicated brokerage services to businesses looking to expand outside New Mexico by closely working with them to negotiate sales, handle national account calls, complete required paperwork, schedule shipments, and provide support.
From a geographical standpoint, Statewide Products runs multiple direct store delivery (DSD) routes from its central warehouse in Albuquerque, where it manages sections, draws schematics, and performs category analysis to deliver markedly better outcomes than other DSD distributors.
"Unlike DSD vendors that only drop products off at a grocery store, our team goes beyond conventional transportation and provides merchandising to nurture longstanding client relationships and ensure they're represented in the best possible way," says Debi Bartucci, president of Statewide Products.
Statewide Products has collaborated with various brands, helping them achieve success through its network of independent and specialty stores. Simultaneously, its experience and knowledge of the local culture and market enable it to serve domestic and national brands. For national brands, it engages with their district managers and preferred retailers to improve their sales and shelf space. Leveraging its proven track record of boosting national brand sales, Statewide Products has assisted leading names like Snyder's, On The Border, Archway-Lance, Snak King and more for over 20 years.
Concurrently, it effectively introduces new brands to the local market by running demo programs that help evaluate a product’s potential across different stores and locations. Bartucci further elaborates on its achievements by sharing the instance of a local supplier on the cusp of closing their doors before Statewide Products swooped in to modify their product reach, helping them achieve a two-fold increase in profits.
Statewide Products, perceiving brands as families, consistently tailors programs to help them reach wider audiences through high-performing retailers. Currently, its footprint is growing as one of the first distributors that sells jarred New Mexico salsa, chile, chips, and pretzels, among others. Unlike its contemporaries that rely heavily on large distributors, Statewide Products continues to lead local brands to sustainable success by building an ecosystem of retail stores where they can thrive and grow their national footprint.