Pets Global
Where Pet Nutrition Meets Personal Commitment

Across a pet store counter, a bag of food can prompt a personal question: Is this right for my pet?

Pet parents may look for a new food because their dog has become selective, their kitten has different nutritional needs or they want to make an informed choice. Retailers guide these decisions and need to understand the products they recommend and why they may suit individual pets.

Pets Global, an independently owned, family-run pet nutrition company, works with retailers, in-store associates and distribution partners, providing product education and personal support to help them make informed recommendations. Its sales representatives and territory managers conduct product and aisle training, support retail operations and take part in ride-alongs and community events. These interactions help the company understand retailers’ questions and pet parents’ needs.

Founded in 2010 by industry veteran Daniel Hereford and a team of pet professionals, Pets Global set out to make pet nutrition more thoughtful. Carefully selected animal proteins, purposeful ingredients, nutritional balance, safety and palatability guide product development. Independent ownership allows more direct decisions on ingredients, nutritional needs and product formats. Retail and distribution partners’ feedback reaches decision-makers, reinforcing the accessibility and accountability central to these relationships.

Each formulation starts with a question: “What purpose does this ingredient serve in the complete recipe?” Ingredients should contribute to nutrition, digestibility, palatability, texture or product performance. This principle guides Pets Global’s brands, Zignature and Fussie Cat, in addressing different feeding needs and preferences.

Zignature offers limited-ingredient dog foods built around specific animal proteins. Notably, the Essence line features shelf-stable, meat-first dry food with ingredients such as quinoa and pumpkin, without a long list of conventional binders. Fussie Cat includes unique ingredients like goat milk in selected formulas, which contributes to the nutritional and product objectives of the recipe, including those designed for kittens.

The portfolio also includes grain-inclusive and complete and balanced freeze-dried foods, varied textures for selective cats and life-stage nutrition for puppies and kittens.

Delivering Quality Customers Can Trust

Pets Global draws on internal teams, qualified nutrition, veterinary and food-science professionals, and manufacturing partners to guide formulation and production. Formulas are evaluated for nutritional balance, ingredient functionality, digestibility, safety, performance and palatability before reaching store shelves. Selected products also undergo feeding studies and rigorous product evaluations. In certain enhanced canine studies, researchers follow active sporting dogs at home over extended periods to assess cardiac health, nutrient markers and stool quality, helping evaluate formula performance in real-world conditions.

Probiotics are applied after cooking and selected for stability and intended use. Vitamin and mineral systems help meet targeted nutrient specifications, while AAFCO standards underpin complete and balanced foods, supported by testing and ongoing evaluation.

Quality controls extend to sourcing and manufacturing. Pets Global sources ingredients globally from suppliers assessed for quality, safety, nutrition and consistency and works with specialized manufacturing partners in the U.S. and overseas. Depending on the product, controls include ingredient specifications, in-process checks, sanitation and testing for microbiological safety, selected contaminants, oxidation and spoilage.

Making Pet Wellness More Meaningful

Pets Global supports animal-care organizations facing food shortages. It has donated over one million pounds of food in two years for disaster relief, food pantries, rescues and other community needs. Working with local organizations helps direct aid where it is needed most.

As it expands through larger retailers and broader platforms, Pets Global continues investing in the independent specialty stores and distribution partners that helped establish its brands. Personal support and wider accessibility remain central to its growth.

Its focus on thoughtful formulation, product quality and meeting varied nutritional needs has earned Pets Global the title of Top Premium Pet Nutrition Manufacturer 2026.

Yet some of Pets Global’s most meaningful moments are personal, from a customer finally finding a recipe their dog enjoys to a child feeding a new kitten its first Fussie Cat puree.