Roger Hoffman, Chief Executive Officer Arecipe can be perfect and still have nowhere to go. The sauce may taste exactly as intended, the soup may have found its audience or a restaurant dish may seem ready for the supermarket shelf. Then comes the harder question: who can make it at scale without changing what made it worth making?
Roger Hoffman has spent nearly 30 years answering that question. Through Kyemera, the food product development company he leads, he helps brands turn recipes into commercial products and find manufacturing partners suited to what they are trying to make. Its work centers largely on sauces, gravies, salsas, dressings and soups.
Matching the Product to the Manufacturer
Food brands can end up trying to fit “a squarish peg into a roundish hole.” The mismatch can come down to manufacturing capability, production size, geography or packaging. Kyemera starts by understanding the product and the brand’s requirements, then finds a manufacturing partner that fits them. “We’re not married to any one partner,” says Hoffman. That independence means the company can recommend a facility based on the program rather than a preferred supplier. Crucially, that process does not begin with a random search for an available manufacturer. Kyemera works with a trusted network of manufacturing partners it has developed relationships with and understands firsthand, allowing the company to match products with facilities based on established knowledge of their capabilities.
The work often begins before a manufacturer enters the picture. Kyemera works with chefs and brand owners to take kitchen recipes toward commercial formulas through prototyping, testing and flavor development. It helps establish the supply chain, nutrition facts, ingredient documentation and process authority requirements before matching the commercialized formula to a co-packer or co-manufacturer.
Commercial feasibility remains part of that process. Kyemera considers COGS, retail economics, margins, free fills, chargebacks and slotting fees alongside supply-chain stability and manufacturing requirements. The question is not simply whether a product can be made, but whether the structure supporting it can scale and give the brand a clear view of what the next 36 months may look like.
From Development to a Manufacturing Fit
That approach connects three parts of Kyemera’s business. Product development and commercialization help move a kitchen recipe toward a commercial formula. Manufacturing partner selection then matches that formula and its supply chain with an appropriate facility. Food safety auditing and gap analysis form the third part, including work related to BRC and SQF certifications.
The auditing work strengthens the other two. By conducting gap analyses for manufacturers, Kyemera gains firsthand knowledge of facilities, equipment and capabilities while building relationships with the people running them. When it recommends a manufacturer, the choice comes from that familiarity rather than a basic supplier search.
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We’re not married to any one partner.
A restaurant in the southern U.S. shows what this looks like in practice. After several co-packers failed to produce the soups it wanted, the restaurant hired Kyemera. The team spent several weeks with its chefs, redesigned the soup program, mapped the supply chain and matched the brand with a suitable supplier. After a few trials, the first two soups launched and sold out almost immediately. The project has since reached its third production run, with each run doubling in size, while four more soups are in development.
Experience That Reaches the Shelf
Hoffman’s background gives the model a factory-floor perspective. He has built and sold three factories covering aseptic, retort, high-acid glass and low-acid cold-fill manufacturing. He says the Kyemera team has launched well over 500 brands over the past 30 years. Its lead R&D professional brings more than two decades of experience across sauces, dressings, gravies and soups, while its QA leadership includes hands-on manufacturing and auditing experience.
That experience also shapes the kinds of products Hoffman wants to work on. He is drawn to brands challenging established categories through distinctive flavors, local sourcing and cleaner ingredient profiles. But the satisfaction remains surprisingly simple. He still describes himself as a “12-year-old” when he walks into a grocery store and sees something he helped create on the shelf.
For Kyemera, that moment represents the point of the work. A product begins with an idea, passes through formulation, supply-chain planning and manufacturing selection, and eventually reaches consumers. The goal is to make that journey work without asking the product to become something it was never meant to be.